Are you making these job post mistakes?

When it comes to hiring great talent, the effort goes both ways. Not only are job seekers expected to bring the right expertise to the table and leave a good impression. But companies are expected to create job descriptions that actually interest them and are true to the role’s responsibilities. 

Don’t let great candidates pass you by. Shopify businesses use ShopHire to create attractive job posts and career sites that job seekers are looking for. Before you write your next job description, consider these 5 common turn-offs.

1. Too much insider jargon

While some jargon can help narrow the candidate pool to those familiar with your industry, too much internal jargon could alienate otherwise very qualified candidates who might just be in different industries. Consider replacing less-commonly known acronyms and technical phrases with their public-facing counterparts.

2. Impossible qualifications

This happens often. A savvy job seeker finds a role requiring 15+ years of experience in a field that didn’t exist back then. They pick it apart on LinkedIn in front of their network and soon enough it goes viral. If you’re not careful, this could happen to you.

The good news is this is the easiest mistake to avoid. Simply do your due diligence on today’s tools, check out other job posts for the same role, and know your industry well enough to understand what requirements are reasonable. If you’re unsure, reach out to your colleagues or friends in the field for guidance.

3. Unfamiliar job title

If you’re hiring for a copywriter but the job title is “content specialist,” you’re likely missing out on candidates with the right qualifications. In this instance, it’s unclear from the title that this is a writing job, and any copywriters looking for a new role will probably pass on it.

Job seekers search for jobs by their standard titles. If you want to attract the right candidates, it’s important to know what those titles are and name your roles accordingly.

4. Unclear description format

Every job post is an opportunity to tell your brand’s story and entice job seekers to apply. Don’t waste it by using an illegible or confusing format. 

Make your description scannable and easy to follow by using headers, bullet points, and plenty of white space. For example, you might use a header for “Responsibilities” then put bullet points underneath it to speak succinctly to each one.

You only have a few seconds to grab a candidate’s attention online. ShopHire’s job templates help ensure that every role’s description, responsibilities, and requirements are easy to read and quick to understand.

5. Bland tone

Writing a job description requires more copywriting than one might think. They should be engaging and written in second person to help the candidate envision themselves in the role. They also need a clear call to action. In this case, apply for your job. 

The more engaging your job post, the more traffic you’ll send deeper into your website. You might even convert some job seekers into customers! With ShopHire, your job posts come fully optimized for Google for Jobs, so they’ll show up in front of an audience of potentially millions.

Get smart hiring help with ShopHire

ShopHire delivers the power of enterprise hiring software exclusively to Shopify stores, offering robust applicant tracking, Google-optimized job posts, and custom email and careers page templates designed to attract top talent and grow your business. Best of all? There’s no coding required. Just add the app to your store and get ready to recruit in just a few clicks.