The terms diversity and inclusion can be thrown around rather liberally and often used interchangeably. However, if you want to create more diverse teams and a more inclusive culture, you need to define exactly what they mean.

If you’ve searched for jobs on Google, you’ve probably noticed their job board. It’s in the best spot on the results page. And every company on that board is letting the world know who they are and why candidates should care.

When it comes to hiring great talent, the effort goes both ways. Not only are job seekers expected to bring the right expertise to the table and leave a good impression. But companies are expected to create job descriptions that actually interest them and are true to the role’s responsibilities.